The period we are experiencing during this COVID-19 epidemic is unprecedented. It is creating a lot of insecurity, particularly within companies such as hairdressing and beauty salons that make a living from their clients. However, this period can also be beneficial for your company! How? By taking advantage of this forced rest to get back on your feet even better! So, how can you keep your business going when you can no longer work? We share with you some ideas on how to continue to stay active during this confinement period.
Staying active on social medias
The most important thing is to keep the link with your clients and your community. Even if you don’t see your customers every day, keep in touch with them via social networks. Facebook or Instagram are great tools to share content and build loyalty in your community. Show your customers that you are still active by offering them content that you have created yourself. Photos, video clips, favorites, tutorials, beauty tips, there’s no shortage of ideas to keep you connected!
Show your customers that you are still active by offering them content that you have created yourself.
Few useful clues: Unfold, Story Maker, Splice…
Still running out of time to educate yourself? Now is the time! A few minutes on the internet will allow you to learn easily online. Youtube is a real gold mine of tutorials or experience sharing. You can follow artists and influencers or brand Instagram pages. It can also be an opportunity for you to learn more about this shampoo that you’ve been hearing about for months or this line of hair coloring with a totally green formulation!
You can follow artists and influencers or brand Instagram pages.
Few useful clues: Youtube, Salon Magazine…
And why not take the opportunity to offer education yourself? Are you a trainer or expert in a domain? Take the opportunity to share your knowledge, share your impressions on a product, make a tutorial. This type of content would be aimed more at your colleagues but it is a very good way to stay in touch with them too!
Are you a trainer or expert in a domain? Take the opportunity to share your knowledge
Create a website
You’ve been thinking about it for a long time, but you never took the time to really look into it? It’s time! Start by making a list of products you would like to see on your online store and contact an agency or a self-employed person who can help you build your site. Feel like doing it yourself? Many solutions exist!
Few useful clues: Wix, Squarespace…
Offer customizable solutions
You really want to help your customers but you don’t really know how? We have the solution for you! Kits to customize that we send directly to your customers. Place your order from the comfort of your home and let your customers benefit from a solution to be sent directly to their home! You can personalize your mailing with an explanatory video, a tutorial or advice tailored to your customer.
- Coloring Kit Roots Cover For Retail (shipped directly to your customer’s)
- Coloring Essentials Kit For Retail (shipped directly to your customer’s)
- Fanola No Yellow + After Colour Kit For Retail (shipped directly to your customer’s)
- Fanola No Yellow + Nutri Care Kit For Retail (shipped directly to your customer’s)
If you decide to sell roots covering kits, remember to inform your customers about the technique to adopt. We offer you a solution however, nothing is better than your personal advice directly to your customer. If you have any doubt, you can ask your accountant.
Take time for yourself
Above all, take advantage of this period to take some time for yourself! Enjoy your loved ones and rest! Watch that series you’ve been wanting to see for a long time or start sewing for as long as you want to learn.