This is the new Alter Ego Italy proposal for the professional direct coloring service based on the latest generation of pure gel-based pigments. Its formulation, with pure and ready-to-use direct pigments, enriches both the cosmetic color and the natural color of the hair. Brilliant shades with natural or vibrant effects. The gel formula makes mixing easier, making it easier to apply and ensuring perfect grip on the hair for immediately visible results.
13 colors available + one optimizer acidifying spray.