Products

Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

As a finishing product or to add shine throughout the day, discover Selective's Now Silky Way Shine Fluid. Ideal for achieving a smooth, shiny, hu...

Need to make a blowout last all day? Selective's Now Stay Still Extra Strong Setting Spray is the product for you. Ideal for holding the hairstyle...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

Looking for an ultra-neutralizing mask to eliminate unwanted copper highlights? Discover the NYO No Orange Mask, a real Boutique 8084 favorite. D...

Looking for an ultra-neutralizing shampoo to eliminate unwanted brassy highlights? Discover NYO No Orange Shampoo, a true Boutique 8084 favorite. ...

You would like to endorse NYO's anti-yellowing hair color or you are already using the color in your salon? Find the different shades available in...

  Make your blonds even blonder by offering incredible neutralization to your customers. Discover the new line of NYO Anti-Yellowing Haircolor. Kn...

Looking for an ultra-neutralizing mask to eliminate unwanted yellow highlights? Discover the NYO No Yellow Mask, a real Boutique 8084 favorite. D...

Looking for an ultra neutralizing shampoo to eliminate unwanted yellow highlights? Discover NYO No Yellow shampoo, a real Boutique 8084 favorite. ...

Complete the NYO coloring line with the 10'mn express tonalizer. To be used during your bleaching services, the NYO express tonalizer is a direct ...

This kit includes: 6 NYO No Yellow shampoos 300 ml 4 NYO No Orange shampoos 300 ml 4 NYO No Yellow masks 300 ml 2 NYO No Orange masks 300 ...

For any type of hair, even stressed by treatments such as colouring, bleaching, and use of straightener and blow dryer. Performs a deep cleansing, ...

Suitable for natural hair, sensitized by technical treatments and damaged by heat sources. Free Parabens

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

The range which keeps colors protected, bright and vibrant. Particularly recommended to stabilize the color, condition and protect the hair fiber, ...

The range which keeps colors protected, bright and vibrant. Re-balances, conditions and protects the color pigments inside the hair fiber, leaving ...

The range which keeps colors protected, bright and vibrant. Leave-in equalizing spray for pre-technical services. It conditions and equalizes the h...

The range which keeps colors protected, bright and vibrant. Repairs, conditions and rebalances the hair fiber, leaving it full-bodied, nourished an...

SPECIFIC LINE FOR THE DAILY HYDRATION Hydrating conditioner for dry hair. It hydrates in depth, leaving hair soft, bright and full-bodied. ACTIVE P...