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INTRODUCING SELECTIVE

Discover Selective and our selection of products.

Meet Selective

An exclusive Italian brand, proudly made 100% in Italy, with over 30 years of experience. Distributed internationally in 70 countries, able to offer the best beauty solutions in terms of quality, efficiency and safety to the professional hairdressing market.

NO YELLOW BLOND HAIR BY SELECTIVE

Shop the most hydrating no yellow treatment. Enriched with iris, violet and lavender extract, vitamin E and a special protein complex, it gives hair body, protects the hair ber and improves strength, elasticity and shine.

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From the color to care and styling, Selective Professional offers a full range of exclusive professional products designed to successfully meet global and local needs and desires.

Selective Professional has a long tradition and expertise in the professional, with a very strong focus on color and technical services.

Assurance for all hairstylist, supports and promotes values such as efficiency, safety and reliability.

NEW TREATMENT

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