Treatments

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...

Cult.o Essential Water is the ideal finishing product to extend the sensory pleasure and the Cult.o experience. It leaves a delicate, intoxicati...

Discover the On Care densifill treatment developed for fine and thinning hair. The professional On Care densifill treatment offers an instant effe...

Discover On Care Densifill Mousse developed for fine and thinning hair. On Care Densifill Mousse is a volumizing spray treatment ideal for fine or...

Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...

CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...

It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...

Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

Discover the On Care derma oil lotion developed to protect and purify the scalp. Thanks to the combined action of Arnica Calendula and other preci...

Discover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...

Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...