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Discover Selective and our selection of products.

Meet Selective

An exclusive Italian brand, proudly made 100% in Italy, with over 30 years of experience. Distributed internationally in 70 countries, able to offer the best beauty solutions in terms of quality, efficiency and safety to the professional hairdressing market.


Shop the most hydrating no yellow treatment. Enriched with iris, violet and lavender extract, vitamin E and a special protein complex, it gives hair body, protects the hair ber and improves strength, elasticity and shine.

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From the color to care and styling, Selective Professional offers a full range of exclusive professional products designed to successfully meet global and local needs and desires.

Selective Professional has a long tradition and expertise in the professional, with a very strong focus on color and technical services.

Assurance for all hairstylist, supports and promotes values such as efficiency, safety and reliability.


Blog posts

  • Meet Alessanda : Hair color specialist
    March 20, 2023

    Meet Alessanda : Hair color specialist

    We love getting to know our members and value the stories each and every one of you share with us. This portrait series follows the different journeys and stories of the many beloved hairdressing professionals. We treasure getting to know...

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  • OnCare Gets a Makeover
    November 17, 2022

    OnCare Gets a Makeover

    Your favorites are still here! They just went through a little makeover to make them even more effective. What if we told you that the OnCare collection still has the same active principles as before combined with plenty of new...

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