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Discover Selective and our selection of products.

Meet Selective

An exclusive Italian brand, proudly made 100% in Italy, with over 30 years of experience. Distributed internationally in 70 countries, able to offer the best beauty solutions in terms of quality, efficiency and safety to the professional hairdressing market.


Shop the most hydrating no yellow treatment. Enriched with iris, violet and lavender extract, vitamin E and a special protein complex, it gives hair body, protects the hair ber and improves strength, elasticity and shine.

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From the color to care and styling, Selective Professional offers a full range of exclusive professional products designed to successfully meet global and local needs and desires.

Selective Professional has a long tradition and expertise in the professional, with a very strong focus on color and technical services.

Assurance for all hairstylist, supports and promotes values such as efficiency, safety and reliability.


Blog posts

  • How to choose the right hair color
    September 27, 2023

    How to choose the right hair color

    In the world of hairdressing, selecting the right hair color brand for your salon is a decision that significantly impacts not only your business but also the well-being of your clients. We will delve into the crucial factors that should...

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  • How to care for your hair after summer
    August 22, 2023

    How to care for your hair after summer

    Summer will slowly start to come to an end and soon enough we will have to adapt our hair care routine. During this time of year, priority must be given to restructuring and nourishing our lengths who were most damaged...

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  • Maintening blond hair in summer
    July 18, 2023

    Maintening blond hair in summer

    Summer is here which means that we must adapt our self-+care routine to the heat coming our way. When the sun is beaming we tend to spend a lot more time outside hanging out with friends and enjoying the season....

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