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INTRODUCING SELECTIVE

Discover Selective and our selection of products.

Meet Selective

An exclusive Italian brand, proudly made 100% in Italy, with over 30 years of experience. Distributed internationally in 70 countries, able to offer the best beauty solutions in terms of quality, efficiency and safety to the professional hairdressing market.

DISCOVER SELECTIVE'S HAIR COLOR

  • Selective Colorevo Hair Color 1/2 - 100 ml

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    Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

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    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

  • Selective Colorevo Hair Color 2/2 - 100 ml

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    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

    Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

  • Selective REVERSO Hair Color - 100 ml

    Selective
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    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

    Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

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    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

  • Selective Reverso Toners - 100 ml

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    Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
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    The Pigments Selective 80 ml

    Selective
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
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    The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
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  • Shampoo-mask colour reviving 531 by Selective Professional
    Shampoo-mask colour reviving 531 by Selective Professional

    Selective 531 Colour-Reviving Mask Shampoo - 275 ml

    Selective
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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

    Coloring shampoo mask. Created to respond to the needs of women who lives in a hurry, Selective Professional Research Laboratories have designed a ...

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    This product can only be purchased by members. Register or login to shop.
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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
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NO YELLOW BLOND HAIR BY SELECTIVE

Shop the most hydrating no yellow treatment. Enriched with iris, violet and lavender extract, vitamin E and a special protein complex, it gives hair body, protects the hair ber and improves strength, elasticity and shine.

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No Yellow Blonde Hair conditioner 1L by Selective Professional
Shampoo No Yellow Blonde Hair 1L by Selective Professional

From the color to care and styling, Selective Professional offers a full range of exclusive professional products designed to successfully meet global and local needs and desires.

Selective Professional has a long tradition and expertise in the professional, with a very strong focus on color and technical services.

Assurance for all hairstylist, supports and promotes values such as efficiency, safety and reliability.

NEW TREATMENT

Product title

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This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
This product can only be purchased by members. Register or login to shop.
This product can only be purchased by members. Register or login to shop.
This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
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Rebuilds the Hair Fiber from within, coats the cuticle and protects it for a unique re-plumping action that immediately improves hair resistance and structure.

This Kit Included:

-Selective Rebuilding Treatment - N.1 Chelating Shampoo - 1000 ml

-Selective Rebuilding Treatment - N.2 Re-Build Treatment - 1000 ml

-2 x Selective Rebuilding Treatment - N.3 Final Protector - 250 ml

Delivery time

Delivery to Canada - Free delivery starting from 129$
Fast Delivery between 24 to 48 hours.

Currently at a discounted price

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    Selective ColorEvo OXY Peroxides - 1000 ml

    Selective
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    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
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    Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

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    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
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  • Save up to 10% Save %

    The Pigments Selective 80 ml

    Selective
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.

    The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

    View full details
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    Save up to 10% Save %
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Blog posts

  • Meet Alessanda : Hair color specialist
    March 20, 2023

    Meet Alessanda : Hair color specialist

    We love getting to know our members and value the stories each and every one of you share with us. This portrait series follows the different journeys and stories of the many beloved hairdressing professionals. We treasure getting to know...

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  • OnCare Gets a Makeover
    November 17, 2022

    OnCare Gets a Makeover

    Your favorites are still here! They just went through a little makeover to make them even more effective. What if we told you that the OnCare collection still has the same active principles as before combined with plenty of new...

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