Hair Care

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...

Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

Continue the Risana treatment designed specifically for damaged and stressed hair with the two-component instant restructuring mask. The two-compo...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Amino Keratin Mask by Selective Professional is...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

Creates new bonds, protects and strengthens the hair fiber during the coloring, bleaching, perming and straightening processes, preventing breakage...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

This kit includes: Selective Hemp Sublime Ultimate Luxury Shampoo - 250 ml Selective Hemp Sublime Ultimate Luxury Conditioner - 200 ml Select...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...