Hair Care

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

  Discover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover the no-rinse Cult.o Laminar Fluid It offers an immediate luminous and silky effect for your hair while providing a touch of hydration. It...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...

Formulated with garlic and flax seeds, it deeply purifies the scalp giving softness, silkiness and shine. Suitable for particularly sensitized scal...

Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

Discover the N*1 shampoo with micellar water and nourishing active ingredient from Cult.o With Cult.o's innovative range, discover the shampoos enr...

Continue the Risana treatment designed specifically for damaged and stressed hair with the two-component instant restructuring mask. The two-compo...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...