CIRCULAIRE JUILLET AOUT SELECTIVE

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and embellishing properties ideal for restoring the right level of...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

Discover Selective Professional's Curl Lover Shampoo specially designed for curly and wavy hair. Curl Lover Shampoo gently cleanses and defines al...

Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

ALL IN ONE is a nourishing spray mask that contains 15 different benefits in a single product: It repairs damaged hair: it prevents split ends, it ...

Add movement to hair for a beach-ready style with Selective's Now Ocean touch spray. A styling spray enriched with seawater and trace elements tha...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...