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  • Risana Damaged Hair Treatment by Selective

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    RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

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  • Selective On Care Smooth Beauty Milk - 250 ml

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    Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...

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  • CULT.O Essence Water - 300 ml

    Cult.o
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    Cult.o Essential Water is the ideal finishing product to extend the sensory pleasure and the Cult.o experience. It leaves a delicate, intoxicati...

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  • Selective On Care Densi-Fill Treatment - 10x15 ml (Hair Botox)

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    Discover the On Care densifill treatment developed for fine and thinning hair. The professional On Care densifill treatment offers an instant effe...

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  • Selective On Care Densi-Fill Fast Foam (Hair Botox) - 200 ml

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    Discover On Care Densifill Mousse developed for fine and thinning hair. On Care Densifill Mousse is a volumizing spray treatment ideal for fine or...

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  • Selective Artistic Flair Due Phasette Spray

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    Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

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  • Selective Powerplex Kit Professional Treatment 1 x 100ml + 2 x 100ml

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    It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...

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  • Selective On Care Equalizer Spray - 250 ml

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    The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...

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  • CULT.O Concentrate Actives

    Cult.o
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    CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...

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  • Selective ONcare Densi-Fill (Hair Botox) Intro Kit

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    Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

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  • Selective On Care Stimulate Intense Lotion - 8x8 ml

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    Thanks to the intensive action of Redensyl® and the valuable active ingredients contained in the innovative ONcare Stimulate products, the intense ...

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  • Alpha Keratin spray anti-humidity 100 ml

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    Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

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  • Selective Cemani Lotion - 125 ml

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    Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

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  • Selective On Care Color Block Spray - 250 ml

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    Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...

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  • Selective On Care Instant Touch Fluid - 50 ml

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    Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...

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  • Selective Curllover Eco-Mousse 150 ml

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    Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

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  • Selective Hemp Sublime Elixir - 100 ml

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    Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

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  • All in One - 5 in 1 (Bleached and coloured hair) 150 ml

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    Looking for a leave-in spray that protects your color? Discover Selective Professional's versatile All-in-one leave-in spray mask for color-treate...

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  • Avocado shot Selective

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    Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

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  • Selective On Care Dandruff Control Lotion - 8x8 ml

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    Discover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...

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  • Selective On Care Mineral Infuse Treatment - 10x10 ml

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    A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...

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