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RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...View full details
Cult.o Essential Water is the ideal finishing product to extend the sensory pleasure and the Cult.o experience. It leaves a delicate, intoxicati...View full details
Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...View full details
Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...View full details
Discover the On Care densifill treatment developed for fine and thinning hair. The professional On Care densifill treatment offers an instant effe...View full details
Discover On Care Densifill Mousse developed for fine and thinning hair. On Care Densifill Mousse is a volumizing spray treatment ideal for fine or...View full details
The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...View full details
It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...View full details
Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...View full details
Thanks to the intensive action of Redensyl® and the valuable active ingredients contained in the innovative ONcare Stimulate products, the intense ...View full details
CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...View full details
Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...View full details
Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...View full details
Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...View full details
Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...View full details
Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...View full details
Discover the On Care derma oil lotion developed to protect and purify the scalp. Thanks to the combined action of Arnica Calendula and other preci...View full details
Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...View full details
Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...View full details
Looking for a leave-in spray that protects your color? Discover Selective Professional's versatile All-in-one leave-in spray mask for color-treate...View full details
Discover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...View full details
Looking for a leave-in spray treatment?