PROMOTIONS

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...

Hair Apron is perfect for your salon!

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover our most complete introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutiqu...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

  RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types o...

Shea butter, green tea and camellia This kit includes :  - Restructuring Shampoo 1 L x 1 - Restructuring Conditioner 1 L x 1-Restructuring Shampoo ...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

Tsubaki oil and wild blueberries This kit includes : - Color Stabilizing Shampoo 1 L x 1- Color Stabilizing Conditioner 1 L x 1- Color Stabilizing ...

This kit includes: Selective Hemp Sublime Ultimate Luxury Shampoo - 250 ml Selective Hemp Sublime Ultimate Luxury Conditioner - 200 ml Select...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

This kit includes: 6 NYO No Yellow shampoos 300 ml 4 NYO No Orange shampoos 300 ml 4 NYO No Yellow masks 300 ml 2 NYO No Orange masks 300 ...

This kit includes: Selective Pearl Sublime Ultimate Luxury Shampoo - 250 ml Selective Pearl Sublime Ultimate Luxury Balm - 100 ml Selective P...

CEMANI by Selective Professional is a complete haircare and styling range created specifically for men. Designed for modern salons, it combines pro...

Avocado and jojoba oil This kit includes : - Moisturizing Shampoo 1 L x 1- Moisturizing Conditioner 1 L x 1- Moisturizing Conditioner 275 ml x 2 -...

Avocado and coconut  This kit includes :  - Disciplining and strengthening shampoo 1 L x 1 - Disciplining and strengthening conditioner 1 L x 1 - D...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...