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RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...View full details
Thanks to the antioxidant action of violet extract, ONcare Silver Power shampoo gently cleanses, revives and strengthens cold tones, neutralizing u...View full details
Hair Apron is perfect for your salon!
It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...View full details
Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...View full details
Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...View full details
The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...View full details
Discover our most complete introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutiqu...View full details
Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...View full details
Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...View full details
Discover the latest generation of treatments specifically designed to prevent hair loss and thinning. Thanks to clinical tests the Selective ONcare...View full details
Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...View full details
Would you like to change your hair color range or try the ColorEvo line, which has already been adopted by thousands of hairdressers around the wo...View full details
NYO No Yellow Shampoo - 300ml NYO No Yellow Mask - 300ml NYO No Orange Shampoo - 300 ml NYO No orange Mask - 300ml NYO No Yellow Tonalizer Express...View full details
A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...View full details
Tsubaki oil and wild blueberries This kit includes : - Color Stabilizing Shampoo 1 L x 1- Color Stabilizing Conditioner 1 L x 1- Color Stabilizing ...View full details
RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of...View full details
Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...View full details
The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...View full details
The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...View full details