Back2beauty - Discover the new hair rebuilding treatment
Summer is just around the corner and your clients are looking for healthy hair? We are pleased to introduce the new Back 2 Beauty treatment from Selective.

After the innovative Alpha Keratin, Risana and On Care treatments that we have already presented to you on several occasions, Selective is back with the new and exciting Hair Rebuilding treatment enriched with hyaluronic acid.

Excessive use of straighteners or hair dryers, the chemical action of atmospheric agents and pollutants, or certain treatments, are all factors that can compromise hair health, weakening it and giving it an unshiny, rough and extremely fragile appearance.

To combat all these factors and restore soft, repaired hair, Selective has developed a new hyaluronic acid treatment that works in just 15 minutes on all types of extremely damaged hair.

The treatment acts on 4 key points for the appearance of the hair:
  • Extreme hydration: a mixture of 5 hyaluronic acids, with different molecular weights, to act on all levels of the hair structure
  • Detox: It frees the hair from metals, styling residues and impurities.
  • Discipline: conditioning and antistatic action
  • Resistance: Elasticity and strength against breakage from the first application.

The Hair Rebuilding range is a quick 3-step treatment done at the salon. It offers your clients the possibility to continue treating their hair at home with the shampoo and conditioner which will soon be available for resale

Step 1: The Purifying Shampoo

The first step of the treatment consists of shampooing with the line's purifying chelating shampoo enriched with hyaluronic acid. It deeply cleanses and removes impurities from the hair shaft, preparing the hair for the N.2 RE-BUILD TREATMENT.

Step 2: Application of the Restructuring Treatment

After shampooing, apply the reconstructing treatment that is enriched with hyaluronic acid and amino acids. It plumps up the hair and creates a protective film that maintains proper hydration of the cuticle.
Very easy to use, simply apply the treatment to the lengths and ends of your client's hair, then comb through to promote even distribution. Leave on for 10-15 minutes, then rinse.

Step 3: The final protector

Once the treatment is rinsed off, you can move on to step 3, the application of the leave-in spray conditioner, also enriched with Hyaluronic Acid.
You can then proceed with your client's desired styling.
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