All products

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

This Selective Cemani Hair Styling Kit is perfect to find out all the Cemani styling products. This kit includes: 2 Cemani Beard Oils 2 Cemani ...

A innovative range of sublime treatments enriched by hemp, with excellent beneficial and beautifying properties, ideal to restore the correct level...

Hyper Fix + Fluid Gel is a hyper-strong fluid fixation gel for men. Easy to apply and spread, it is particularly suitable for directional hairstyle...

Cemani Back To Black gel has a grey/black color with a natural effect thanks to the black carbon. It gives the style a strong and durable hold. Its...

New to Selective Haircolor? Use the Selective coloring cart to perform your salon coloring services. This cart is equipped with 6 drawers to store...

Polycarbonate visor with an elastic black band for optimal comfort during your working day. These plastic Face Shield have been designed to protect...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Protect yourself from lice and nit problems with Hairmed Pidox Treatment Against Head Lices products. A range of hair care products to get rid of l...

Decolorvit Free Hand is a white powder specifically developed for free-hand services: balayage, ombré and more creative techniques. It bleaches up...

This kit includes : - Oncare Scalp Skin Shampoo 950ml x1 - Oncare Scalp Pure Elixir 50ml x1 - Oncare Scalp Marine Scrub 167ml x1 - 2 duo Purifying ...

Discover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...

Dark 8% DHA It gives a natural tan that will last up to 5 days Designed for face and body Its light texture is easily absorbed and leaves the ski...

Transparent lotion that gives a progressive tan on the face and body without sun exposure, light texture and easy absorption. Uniform, natural-loo...

The range which restructures damaged hair immediately. Hair cuticle smoothing fluid for all hair types. It tames, seals and protects the surface of...

This kit includes: 2 x Caviair Sublime Ultimate Luxury Shampoo resale and salon 1 x Caviar Sublime Ultimate Luxury Cream 1 x Caviair Sublime Ultim...

The range which keeps colors protected, bright and vibrant. Particularly recommended to stabilize the color, condition and protect the hair fiber, ...