Products

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Decolorvit Free Hand is a white powder specifically developed for free-hand services: balayage, ombré and more creative techniques. It bleaches up...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Decolorvit Plus is a universal blue bleaching powder, targeted to neutralize warm highlights. Ideal for a super-lightening, even and regular action...

Selective Professional Disposable towels It is a Disposable towel to wash and clean hair. 30 units

Additive for multi-level technical services. Additive specifically designed for foil-free, multi-tonal colour and bleach treatments. It makes salon...

All the power of blond A specific 5-volume activator for Glow liquid color. Expressly formulated to maintain a balanced PH and create a jelly textu...

Selective Professional Hairbrush It is a brush that smoothes the hair in making it soft, gentle, and flawless.

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

Discover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...

New to Selective Haircolor? Use the Selective coloring cart to perform your salon coloring services. This cart is equipped with 6 drawers to store...

Selective Professional Hair comb This comb is used to detangle the hair and glide to deep surfaces.

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

Ideal for controlled and restylable looks, delivering a natural result. It maintains the natural movement of the hair without stiffening or sticki...

Ideal for all hairstyle types to set or shape strands. Dries quickly without weighing hair down, leaves no residue, and is easily removed with a b...

Spray wax usable like a hairspray. Ideal for adding texture, definition, and support without weighing the hair down.

Light-hold pre-styling cream. Controls frizz without weighing hair down, adds body, maintains hydration, and prevents breakage. Speeds up drying t...