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Discover Selective Professional's no yellow blonde hair conditioner formulated for blonde, gray and white hair. No yellow blonde hair conditioner ...

Discover the philosophy and luxury of the Cult.o range with the micellar water shampoo designed for all hair types and recommended for frequent use...

Discover the philosophy and luxury of the Cult.o range with the micellar water anti-yellowing shampoo designed for blonde, white and gray hair. Id...

Discover the N*1 shampoo with micellar water and nourishing active ingredient from Cult.o With Cult.o's innovative range, discover the shampoos enr...

Discover the N*2 shampoo with micellar water and active volume from Cult.o With Cult.o's innovative range, discover shampoos enriched with Cult.o c...

Discover the N*3 shampoo with micellar water and active volume from Cult.o With Cult.o's innovative range, discover shampoos enriched with Cult.o c...

Perfect your bleaching with Cult.o cream oxidizers. CULT.O Professional Cream Oxidizer is a creamy emulsion that mixes perfectly with the coloring...

Cult.o Essential Water is the ideal finishing product to extend the sensory pleasure and the Cult.o experience. It leaves a delicate, intoxicati...

Discover the no-rinse Cult.o Laminar Fluid It offers an immediate luminous and silky effect for your hair while providing a touch of hydration. It...

Discover the philosophy and luxury of the Cult.o range with the micellar water anti-yellowing mask designed for blonde, white and gray hair. Ideal...

The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

Create impeccables look with NOW NEXT GENERATION. Hairspray, spray and fluid to give a glamour touch to all looks.Designed by Selective Professio...

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

As a finishing touch or an everyday essential, discover Selective's Light On shine fluid. It eliminates static, giving hair maximum shine and smoo...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

Add movement to hair for a beach-ready style with Selective's Now Ocean touch spray. A styling spray enriched with seawater and trace elements tha...

Discover Selective's Innovative product Now powder volume vol. Ideal to give support and volume to the roots and lengths, the volume powder Now gi...

As a finishing product or to add shine throughout the day, discover Selective's Now Silky Way Shine Fluid. Ideal for achieving a smooth, shiny, hu...