ALL HAIR COLOR

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Complete the NYO hair color line with NYO No Yellow Lightening Cream. Formulated with a blue pigment, NYO No Yellow Lightening Cream has up to 5 s...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Discover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

The REVERSO Discovery Kit is the ideal starting point for hairdressers looking to transition to an ammonia-free professional color. This kit offer ...

The ColorEvo Discovery Kit is designed for hairdressers who want to experience the line firsthand. This intro offer includes 4 tubes of Selective C...

Decolorvit Free Hand is a white powder specifically developed for free-hand services: balayage, ombré and more creative techniques. It bleaches up...

Want to try a new high-performing hair color line? We've created the perfect ColorEvo starter kit with all the Selective Professional essentials. ...

Do you want to incorporate a range of ammonia-free hair colors to suit even the most sensitive customers? Discover our introductory offer Reverso ...

Do you have a predominantly blonde clientele? Or do you want to introduce a high-performance range for blondes? Discover our introductory offer fo...

Discover Milano's non-volatile bleaching powder. Milano Color Cream bleaching powder is pleasantly scented. Non-volatile, it facilitates the m...