Hairdressing

Discover our most complete introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutiqu...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

The Cemani matt molder by Selective gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives t...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

The beard's oil by Cemani nourishes and provides shininess without greasing and weighing down. The beard oil absorbs quickly, gives facial hair bot...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Easily workable, it is ideal for hairstyles that require very firm support without losing volume.

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

Spray developed to create volume at the roots. It gives shape and support to the hair with invisible, long-lasting hold. Particularly suitable for ...