7TH ANNIVERSARY

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

The Cemani matt molder by Selective gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives t...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Amino Keratin Mask by Selective Professional is...

  Discover our introductory offer dedicated to Reverso toners. A true Boutique 8084 favorite and a true gem of color, Reverso toners even out, enh...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

  RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types o...

Creates new bonds, protects and strengthens the hair fiber during the coloring, bleaching, perming and straightening processes, preventing breakage...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

The beard's oil by Cemani nourishes and provides shininess without greasing and weighing down. The beard oil absorbs quickly, gives facial hair bot...

Shea butter, green tea and camellia This kit includes :  - Restructuring Shampoo 1 L x 1 - Restructuring Conditioner 1 L x 1-Restructuring Shampoo ...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

ALL IN ONE is a nourishing spray mask that contains 15 different benefits in a single product: It repairs damaged hair: it prevents split ends, it ...