7TH ANNIVERSARY

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

ALL IN ONE is a nourishing spray mask that contains 15 different benefits in a single product: It repairs damaged hair: it prevents split ends, it ...

  RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types o...

  Discover our introductory offer dedicated to Reverso toners. A true Boutique 8084 favorite and a true gem of color, Reverso toners even out, enh...

Selective Professional NOW Next Generation - Shape Extra Strong is a firm-hold hair mousse that delivers exceptional volume, shine, and maximum sty...

Additive for multi-level technical services. Additive specifically designed for foil-free, multi-tonal colour and bleach treatments. It makes salon...

Shea butter, green tea and camellia This kit includes :  - Restructuring Shampoo 1 L x 1 - Restructuring Conditioner 1 L x 1-Restructuring Shampoo ...

Tsubaki oil and wild blueberries This kit includes : - Color Stabilizing Shampoo 1 L x 1- Color Stabilizing Conditioner 1 L x 1- Color Stabilizing ...

Creates new bonds, protects and strengthens the hair fiber during the coloring, bleaching, perming and straightening processes, preventing breakage...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

Add movement to hair for a beach-ready style with Selective's Now Ocean touch spray. A styling spray enriched with seawater and trace elements tha...

The beard's oil by Cemani nourishes and provides shininess without greasing and weighing down. The beard oil absorbs quickly, gives facial hair bot...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...