7TH ANNIVERSARY

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

This Selective Cemani Hair Styling Kit is perfect to find out all the Cemani styling products. This kit includes: 2 Cemani Beard Oils 2 Cemani ...

Hyper Fix + Fluid Gel is a hyper-strong fluid fixation gel for men. Easy to apply and spread, it is particularly suitable for directional hairstyle...

Cemani Back To Black gel has a grey/black color with a natural effect thanks to the black carbon. It gives the style a strong and durable hold. Its...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Artistic Flair Balsamo Capelli Thanks to its protein-rich formula, this balsam nourishes and protects the hair and gives it back the right degree o...

A delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it a great body. To use: Apply ...

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...

Selective Professional Blúwave Fix Universal Neutralizer Universal Neutralizer for all hair types. Ready to use, Blú FIx completes the perm wave tr...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

A innovative range of sublime treatments enriched by hemp, with excellent beneficial and beautifying properties, ideal to restore the correct level...

Protect yourself from lice and nit problems with Hairmed Pidox Treatment Against Head Lices products. A range of hair care products to get rid of l...

The REVERSO Discovery Kit is the ideal starting point for hairdressers looking to transition to an ammonia-free professional color. This kit offer ...

The ColorEvo Discovery Kit is designed for hairdressers who want to experience the line firsthand. This intro offer includes 4 tubes of Selective C...

Ideal for controlled and restylable looks, delivering a natural result. It maintains the natural movement of the hair without stiffening or sticki...

Want to try a new high-performing hair color line? We've created the perfect ColorEvo starter kit with all the Selective Professional essentials. ...