7TH ANNIVERSARY

The ColorEvo Discovery Kit is designed for hairdressers who want to experience the line firsthand. This intro offer includes 4 tubes of Selective C...

Ideal for controlled and restylable looks, delivering a natural result. It maintains the natural movement of the hair without stiffening or sticki...

Want to try a new high-performing hair color line? We've created the perfect ColorEvo starter kit with all the Selective Professional essentials. ...

The line designed to give volume to all type of hair. Products to be applied to damp hair before drying or to be sprayed on dry hair to define yo...

Do you want to incorporate a range of ammonia-free hair colors to suit even the most sensitive customers? Discover our introductory offer Reverso ...

CURLLOVER nourishes the hair fibre intensely, leaving curls soft and shiny, it reduces frizz effect and defines every type of curl, enhancing the ...

Essential oil with flax seeds and vegetal extracts. It is a cosmetic treatment rinse out, specific for colored and chemically treated hair. Deeply ...

Do you have a predominantly blonde clientele? Or do you want to introduce a high-performance range for blondes? Discover our introductory offer fo...

This Selective Cemani Hair Care Intro Kit is perfect to find out all the Cemani products. This kit includes: 2 Cemani Every Day Conditioners 2 Cem...

Biosfera is a hair care line formulated with natural ingredients such as sugars and essential oils to offer you the best for your hair and your cli...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing and toning conditioner for men's scalp. Ide...

Discover the Cemani range by Selective Professional. A range designed especially for men. Cemani Anti-Yellowing Shampoo is specially designed for ...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Protect yourself from lice and nit problems with Hairmed Pidox Treatment Against Head Lices products. A range of hair care products to get rid of l...

Protect yourself from lice and nit problems with Hairmed Pidox Treatment Against Head Lices products. A range of hair care products to get rid of l...

Discover Milano's non-volatile bleaching powder. Milano Color Cream bleaching powder is pleasantly scented. Non-volatile, it facilitates the m...