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Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

Discover the world of ColorEvo hair coloring by Selective to let your talent flies! A rich color chart with more than 190 shades including 116 stan...

Perfect your bleaching with Cult.o cream oxidizers. CULT.O Professional Cream Oxidizer is a creamy emulsion that mixes perfectly with the coloring...

Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

Discover the Artistic Flair professional hair care line by Selective Professional. Selective Artistic Flair Cream is suitable for all hair types i...

Discover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

Discover the On Care densifill shampoo developed for fine and thinning hair. Ideal for fine or thinning hair that needs to be recharged. It streng...

Discover the philosophy and luxury of the Cult.o range with the micellar water shampoo designed for all hair types and recommended for frequent use...