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Protect your customer during a colouring service in the salon or at home with these single-use plastic gowns. It attaches behind the neck and is to...
View full detailsDiscover Selective's Innovative product Now powder volume vol. Ideal to give support and volume to the roots and lengths, the volume powder Now gi...
View full detailsDiscover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...
View full detailsLeave-in Conditioning treatment enriched with hyaluronic acid and with protective, conditioning and anti-static properties.
Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...
View full detailsDiscover the Selective ONcare Extra Care Hand Cream for a complete beauty routine. Thanks to honey and aloe vera, it leaves hand skin soft, hydrate...
View full detailsDiscover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...
View full detailsProvides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...
View full detailsDiscover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...
View full detailsDiscover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...
View full detailsDiscover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...
View full detailsTHE SPECIFIC LINE FOR A BALANCED SCALP It has a deep detox effect, removing died cells, sebum excess and stress caused by air pollution, which bloc...
View full detailsSPECIFIC LINE FOR THE DAILY HYDRATION Hydrating conditioner for dry hair. It hydrates in depth, leaving hair soft, bright and full-bodied. ACTIVE P...
View full detailsDiscover the philosophy and luxury of the Cult.o range with the Sublime Infusion Deep Reconstruction Mask for damaged hair. Formulated as an inten...
View full detailsDiscover the On Care Lenitive shampoo elaborated to soothe the most sensitive scalps. Thanks to the soothing and calming action of sunflower and c...
View full detailsSelective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...
View full detailsGives hair shine and volume with a firm yet easily workable hold.
THE SPECIFIC LINE FOR A BALANCED SCALP For brittle hair tending to fall, SLES-SLS FREE. It cleanses gently and provides a sensation of energy, vigo...
View full detailsDiscover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...
View full detailsNo-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...
View full detailsDiscover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...
View full detailsComplete the NYO coloring line with NYO Cream Oxidants. NYO Cream Oxidizer is a stable, creamy oxidizing emulsion that blends perfectly with color...
View full detailsDiscover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...
View full detailsThe range for an intense refilling effect. Ideal for fine or thinning hair which needs refilling. It strengthens, elasticizes and densifies the hai...
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