Creamy and highly concentrated fluid, CULT.O Rebuilding Treatment is recommended for damaged, dry and body-less hair. The synergistic action of soy proteins and argan extract helps restructure the hair shaft and thus rebuild the hair. It helps to give strength, body and new vitality to the entire length of the hair. It protects against the harmful action of free radicals. The combined action of soy proteins and argan extract rebuilds the hair fiber for stronger hair.