All products

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

Decolorvit Plus is a universal blue bleaching powder, targeted to neutralize warm highlights. Ideal for a super-lightening, even and regular action...

The range which tames, smooths, and strengthens the lengths. It smooths the cuticle and eliminates the frizz effect, taming, nourishing and protect...

Offer for resale in your salon, the self-tanning products That'so Italy. Glam body extra dark is a self-tanning mousse for the body offering an im...

Get your Hair Color Brush for your coloration needs.   *Non-contractual image

Discover CULT.O bleaching powders to take your coloring to another level. Without ammonia, they help maintain the structure of the hair and are su...

Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

The range which tames, smooths, and strengthens the lengths. Conditioner particularly suitable for long and unruly hair. It controls the frizz effe...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

All the power of blond A specific 5-volume activator for Glow liquid color. Expressly formulated to maintain a balanced PH and create a jelly textu...

An essential accessory in your daily life, the product dispenser pump can be used with all brands of shampoos and conditioners.

Discover Selective Professional's Curl Lover Shampoo specially designed for curly and wavy hair. Curl Lover Shampoo gently cleanses and defines al...

It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...