Skip to content
Register now to access our prices and discounts ! Call us +1 (514) 324-8585
Register now to access our prices and discounts !

Selective

Filters

  • All in One - 5 in 1 (All hair types) 150 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Looking for a leave-in spray treatment? Discover Selective Professional's All-in-one versatile leave-in spray mask. Its special formula addresses ...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • All in One - 5 in 1 (Bleached and coloured hair) 150 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Looking for a leave-in spray that protects your color? Discover Selective Professional's versatile All-in-one leave-in spray mask for color-treate...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Conditioning Mask 250 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin conditioning mask 3 500 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Foamer

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Maintain shampoo 250 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Pre-Treatment 1 - Shampoo 500 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin spray anti-humidity 100 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin spray mask 150 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Taming Fluid 2 500 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Alpha Keratin Tone Control 75 ml

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Avocado shot Selective

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Conditionner Blonde Hair No Yellow Selective

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover Selective Professional's no yellow blonde hair conditioner formulated for blonde, gray and white hair. No yellow blonde hair conditioner ...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Curling Kit by Selective NOW

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 22% Save %
  • Decolorvit Eraser - Colour Remover Cream 250 gr

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Fixating Kit from Selective by NOW

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Create impeccables look with NOW NEXT GENERATION. Hairspray, spray and fluid to give a glamour touch to all looks.Designed by Selective Professio...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 19% Save %
  • Hair Color Aluminum Foil

    Selective
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Aluminum foil for coloration that is perfect for all different techniques. Can be used with all brands of coloring. Roller size : Thickness: 14m...

    View full details
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
  • Intro Kit Powerplex by Selective

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

     The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 30% Save %
  • Intro Kit Selective Alpha Keratin

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 28% Save %
  • Intro Kit Sublime Hemp

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    A innovative range of sublime treatments enriched by hemp, with excellent beneficial and beautifying properties, ideal to restore the correct level...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 20% Save %
  • Intro Kit Sublime Pearl

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

    View full details
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    Save 20% Save %
  • Kit Blonde Hair No Yellow Selective

    Selective
    Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop. Original price This product can only be purchased by members. Register or login to shop.
    Original price This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.
    This product can only be purchased by members. Register or login to shop. This product can only be purchased by members. Register or login to shop.
    Current price This product can only be purchased by members. Register or login to shop.

    The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

    View full details
    Original price