HAIR CARE

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

Discover the philosophy and luxury of the Cult.o range with the Sublime Infusion Deep Reconstruction Mask for damaged hair. Formulated as an inten...

  Discover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Gives hair shine and volume with a firm yet easily workable hold.

Continue the Risana treatment designed specifically for damaged and stressed hair with the two-component instant restructuring mask. The two-compo...

Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Amino Keratin Mask by Selective Professional is...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...