Hairdressing

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...

Discover alpha keratin, the 1st smoothing treatment with plant keratin. The apha keratin treatment straightens, smoothes and repairs damaged and s...

The Cemani matt molder by Selective gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives t...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

The beard's oil by Cemani nourishes and provides shininess without greasing and weighing down. The beard oil absorbs quickly, gives facial hair bot...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

ALL IN ONE is a nourishing spray mask that contains 15 different benefits in a single product: It repairs damaged hair: it prevents split ends, it ...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

Add movement to hair for a beach-ready style with Selective's Now Ocean touch spray. A styling spray enriched with seawater and trace elements tha...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

CEMANI by Selective Professional is a complete haircare and styling range created specifically for men. Designed for modern salons, it combines pro...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

Selective Professional Hairbrush It is a brush that smoothes the hair in making it soft, gentle, and flawless.

New to Selective Haircolor? Use the Selective coloring cart to perform your salon coloring services. This cart is equipped with 6 drawers to store...

The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

Waxes, gels, spray and fluid to obtain mess up, sculpted or super defined effect. Ideals for all hair type, the NOW NEXT GENERATION line dedicate...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.