7TH ANNIVERSARY

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

Easily workable, it is ideal for hairstyles that require very firm support without losing volume.

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

This kit includes: Selective Hemp Sublime Ultimate Luxury Shampoo - 250 ml Selective Hemp Sublime Ultimate Luxury Conditioner - 200 ml Select...

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Keratin Spray is an innovative, fast-acting hair ...

A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

Discover the Sublime booster specially designed to be combined with the different Sublime ranges. Three solutions to be combined with the Sublime ...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

Avocado and jojoba oil This kit includes : - Moisturizing Shampoo 1 L x 1- Moisturizing Conditioner 1 L x 1- Moisturizing Conditioner 275 ml x 2 -...

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Spray wax usable like a hairspray. Ideal for adding texture, definition, and support without weighing the hair down.

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

Spray developed to create volume at the roots. It gives shape and support to the hair with invisible, long-lasting hold. Particularly suitable for ...

Avocado and coconut  This kit includes :  - Disciplining and strengthening shampoo 1 L x 1 - Disciplining and strengthening conditioner 1 L x 1 - D...

Artistic Flair Balsamo Keratin  The Keratin hair treatment thanks to its formula, restores silkiness and shiness to dull and stressed hair. It give...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Strong Hold Gel, ideal for creating sculpted and long-lasting looks. It provides strength and shine to the hair for a bold style. Easily removed w...