7TH ANNIVERSARY

Instant Volumizing Dry Shampoo, ideal for easily refreshing your look without leaving any residue. Like a real shampoo but without the need for wa...

Ideal for all hairstyle types to set or shape strands. Dries quickly without weighing hair down, leaves no residue, and is easily removed with a b...

Light-hold pre-styling cream. Controls frizz without weighing hair down, adds body, maintains hydration, and prevents breakage. Speeds up drying t...

Discover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

Waxes, gels, spray and fluid to obtain mess up, sculpted or super defined effect. Ideals for all hair type, the NOW NEXT GENERATION line dedicate...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

This Selective Cemani Hair Styling Kit is perfect to find out all the Cemani styling products. This kit includes: 2 Cemani Beard Oils 2 Cemani ...

Hyper Fix + Fluid Gel is a hyper-strong fluid fixation gel for men. Easy to apply and spread, it is particularly suitable for directional hairstyle...

Cemani Back To Black gel has a grey/black color with a natural effect thanks to the black carbon. It gives the style a strong and durable hold. Its...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Artistic Flair Balsamo Capelli Thanks to its protein-rich formula, this balsam nourishes and protects the hair and gives it back the right degree o...

A delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it a great body. To use: Apply ...

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...

Selective Professional Blúwave Fix Universal Neutralizer Universal Neutralizer for all hair types. Ready to use, Blú FIx completes the perm wave tr...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...