MONTHLY DEALS MARCH APRIL

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

Discover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...

Discover the On Care densifill shampoo developed for fine and thinning hair. Ideal for fine or thinning hair that needs to be recharged. It streng...

ONcare Color Block Conditioner rebalances, conditions and protects the color pigments in the hair fiber. Enriched with wasabi root and rice amino a...

Discover CULT.O bleaching powders to bring your coloring to another level in a 500gr pouch version. Without ammonia, they help maintain the struct...

Discover the On Care densifill treatment developed for fine and thinning hair. The professional On Care densifill treatment offers an instant effe...

Discover On Care Densifill Mousse developed for fine and thinning hair. On Care Densifill Mousse is a volumizing spray treatment ideal for fine or...

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...

Thanks to the combined action of the keratin and ceramides amino acids, the ONcare Post Treatment mask repairs, conditions and rebalances the hair ...

Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

Discover Selective Professional's Curl Lover Shampoo specially designed for curly and wavy hair. Curl Lover Shampoo gently cleanses and defines al...

Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Continue the Risana treatment designed specifically for damaged and stressed hair with the two-component instant restructuring mask. The two-compo...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

ALL IN ONE COLOR is a spray mask for colored and bleached hair. Well-being and protection in 15 benefits: protects the cosmetic colour, keeps high...