BLACK FRIDAY 2025

THE SPECIFIC LINE FOR A BALANCED SCALP It has a deep detox effect, removing died cells, sebum excess and stress caused by air pollution, which bloc...

Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

Discover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

SPECIFIC LINE FOR THE DAILY HYDRATION Hydrating conditioner for dry hair. It hydrates in depth, leaving hair soft, bright and full-bodied. ACTIVE P...

Discover the philosophy and luxury of the Cult.o range with the Sublime Infusion Deep Reconstruction Mask for damaged hair. Formulated as an inten...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover the no-rinse Cult.o Laminar Fluid It offers an immediate luminous and silky effect for your hair while providing a touch of hydration. It...

Gives hair shine and volume with a firm yet easily workable hold.

Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

Get your Hair Color Bowl to create your coloration! *Non-contractual image

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

Imagine an infinite number of possibilities and transformations with the Cult.o. color chart. Find the 78 shades available in the range to easily ...

Provides volume and elasticity and is ideal for all hair types, especially fine hair. Ensures long-lasting hold for your hairstyle, is easily remo...

The range for an intense refilling effect. Ideal for fine or thinning hair which needs refilling. It strengthens, elasticizes and densifies the hai...

The range which keeps colors protected, bright and vibrant. Re-balances, conditions and protects the color pigments inside the hair fiber, leaving ...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Amino Keratin Mask by Selective Professional is...

Veg Keratin CONDITIONING AND NOURISHING MASK, formulated to enhance the treatment cosmetic effects. It brings hydration and nourishment for softer ...

THE SPECIFIC LINE FOR A BALANCED SCALP For brittle hair tending to fall, SLES-SLS FREE. It cleanses gently and provides a sensation of energy, vigo...

Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...