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Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

Discover the world of ColorEvo hair coloring by Selective to let your talent flies! A rich color chart with more than 190 shades including 116 stan...

Perfect your bleaching with Cult.o cream oxidizers. CULT.O Professional Cream Oxidizer is a creamy emulsion that mixes perfectly with the coloring...

Looking for an ultra neutralizing shampoo to eliminate unwanted yellow highlights? Discover NYO No Yellow shampoo, a real Boutique 8084 favorite. ...

Discover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...

Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

Discover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...