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Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

The range which tames, smooths, and strengthens the lengths. It smooths the cuticle and eliminates the frizz effect, taming, nourishing and protect...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Nourishing mask enriched with black caviar extracts, for its antioxidant, nourishing and moisturizing properties. The Sublime Caviar Mask by Select...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

SPECIFIC LINE FOR THE DAILY HYDRATION Cleanses while fully respecting the hair fiber, moisturizing the hair and restoring its physiological hydroli...

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Limited offer 12 self-tanners of your choice among : On The Go Glam Body Golden Beauty Golden Age Nature Tan Gradual Tanning Moisturizer  Tan Exte...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

Protect your customer during a colouring service in the salon or at home with these single-use plastic gowns. It attaches behind the neck and is to...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

  Discover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover the no-rinse Cult.o Laminar Fluid It offers an immediate luminous and silky effect for your hair while providing a touch of hydration. It...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

A rebalancing and regenerating treatment of Selective for dry or damaged hair. Thanks to the sinergic action of mineral trace elements and vegetabl...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

You would like to endorse NYO's anti-yellowing hair color or you are already using the color in your salon? Find the different shades available in...

Get your Hair Color Bowl to create your coloration! *Non-contractual image

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

Imagine an infinite number of possibilities and transformations with the Cult.o. color chart. Find the 78 shades available in the range to easily ...

The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...