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Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

Discover the experience and prestige of Cult.o with the coloring line, the result of a long research process aimed at achieving a technical innovat...

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

Discover the world of ColorEvo hair coloring by Selective to let your talent flies! A rich color chart with more than 190 shades including 116 stan...

Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

Discover CULT.O bleaching powders to bring your coloring to another level in a 500gr pouch version. Without ammonia, they help maintain the struct...

A highly nourishing hair color for healthy hair thanks to Milano's professional permanent hair color. Enriched with argan oil and made in Italy, i...

  Make your blonds even blonder by offering incredible neutralization to your customers. Discover the new line of NYO Anti-Yellowing Haircolor. Kn...

Discover CULT.O bleaching powders to take your coloring to another level. Without ammonia, they help maintain the structure of the hair and are su...

Complete the NYO coloring line with the 10'mn express tonalizer. To be used during your bleaching services, the NYO express tonalizer is a direct ...

Coloring shampoo mask. Created to respond to the needs of women who lives in a hurry, Selective Professional Research Laboratories have designed a ...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...