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  • Selective Colorevo Hair Color 1/2 - 100 ml

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    Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

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  • Selective Colorevo Hair Color 2/2 - 100 ml

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    Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

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  • Selective REVERSO Hair Color - 100 ml

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    Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

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  • Selective Reverso Toners - 100 ml

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    Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

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    Selective ColorEvo OXY Peroxides - 1000 ml

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    Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

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    Selective REVERSO Peroxides - 1000 ml

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    Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

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    Selective Decolorvit Active Use - 750 ml

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    A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

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  • Selective Colorevo Hair Color Chart

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    Discover the world of ColorEvo hair coloring by Selective to let your talent flies! A rich color chart with more than 190 shades including 116 stan...

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  • Selective Reverso Hair Color Chart

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    Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

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  • Selective Decolorvit Scalp Bleaching Powder - 500 gr

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    Discover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...

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    The Pigments Selective 80 ml

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    The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

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  • Risana Damaged Hair Treatment by Selective

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    RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...

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  • Selective Decolorvit Nova Bleaching Powder (9 Lightener)- 500 gr

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    Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

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  • Selective On Care Color Block Shampoo

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    Discover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...

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  • Shampoo No Yellow Blonde Hair 275ml by Selective Professional
    Shampoo No Yellow Blonde Hair 1L by Selective Professional
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    Shampoo Blonde Hair No Yellow Selective

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    Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

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  • Selective Decolorvit Plus Bleaching Powder - 500 gr

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    Bleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...

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  • Selective On Care Densi-Fill Shampoo (Hair Botox)

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    Discover the On Care densifill shampoo developed for fine and thinning hair. Ideal for fine or thinning hair that needs to be recharged. It streng...

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  • Selective On Care Stimulate Shampoo

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    Selective On Care Stimulate shampoo specifically cleanses while rebalancing the physiological process thanks to the intensive action of Redensyl® a...

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