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Discover ColorEvo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to the...

Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

Discover Colorevo professional hair color by Selective. Colorevo guarantees extraordinary color, healthy hair and sensational results thanks to th...

Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

Discover Selective's Colorevo Oxy peroxides specially designed to achieve stunning results with all COLOREVO shades. Using Colorevo Oxy peroxides ...

A real favorite of the Boutique 8084 and hundreds of hairdressers, discover decolorvit Active use peroxides enriched with a blue pigment to effecti...

Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

Discover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...

Discover the Artistic Flair professional hair care line by Selective Professional. Selective Artistic Flair Cream is suitable for all hair types i...

Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

Discover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair's Due phasette leave-in conditioning spray is ideal af...

The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

Aluminum foil for coloration that is perfect for all different techniques. Can be used with all brands of coloring. Roller size : Thickness: 14m...

Discover Selective Professional's no yellow blonde hair conditioner formulated for blonde, gray and white hair. No yellow blonde hair conditioner ...

Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and embellishing properties ideal for restoring the right level of...

Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...