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Artistic Flair Balsamo Linseed It is a hair conditioner thanks to its formula with rich proteins that nourish and protect the hair and restore the ...

Regenerating fluid without rinsing for all hair types. Enriched with white caviar extract, for its antioxidant, nourishing and illuminating propert...

Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Green Apple Shampoo is suitable for all hair type...

Discover alpha keratin's disciplining fluid n2 specifically formulated to eliminate frizz and control all hair types. Step 2 of the alpha keratin ...

Discover alpha keratin pre-treatment shampoo, the first step in the alpha keratin 4-in-1 service with plant keratin. Alpha keratin treatment strai...

The Cemani matt molder by Selective gives the styled hair a matt look and keeps the hair moisturized. Its balanced blend of waxy components gives t...

Shapes and defines hair without weighing it down and does not leave any residue. Gives hair consistency and a matt silky effect. Manageable and pli...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Veg Keratin NOURISHING AND CONDITIONING MASK, to maximize the treatment cosmetic effects over time. It brings hydration and nourishment for softer ...

Additive for multi-level technical services. Additive specifically designed for foil-free, multi-tonal colour and bleach treatments. It makes salon...

Creates new bonds, protects and strengthens the hair fiber during the coloring, bleaching, perming and straightening processes, preventing breakage...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...

Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Keratin Spray is an innovative, fast-acting hair ...

Discover the Sublime booster specially designed to be combined with the different Sublime ranges. Three solutions to be combined with the Sublime ...