TOUT LE SITE

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Artistic Flair Balsamo Keratin  The Keratin hair treatment thanks to its formula, restores silkiness and shiness to dull and stressed hair. It give...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Artistic Flair Balsamo Capelli Thanks to its protein-rich formula, this balsam nourishes and protects the hair and gives it back the right degree o...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

Hyper Fix + Fluid Gel is a hyper-strong fluid fixation gel for men. Easy to apply and spread, it is particularly suitable for directional hairstyle...

Cemani Back To Black gel has a grey/black color with a natural effect thanks to the black carbon. It gives the style a strong and durable hold. Its...

New to Selective Haircolor? Use the Selective coloring cart to perform your salon coloring services. This cart is equipped with 6 drawers to store...

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...

Selective Professional Blúwave Fix Universal Neutralizer Universal Neutralizer for all hair types. Ready to use, Blú FIx completes the perm wave tr...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing and toning conditioner for men's scalp. Ide...

Discover the Cemani range by Selective Professional. A range designed especially for men. Cemani Anti-Yellowing Shampoo is specially designed for ...