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CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...

Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

Coloring shampoo mask. Created to respond to the needs of women who lives in a hurry, Selective Professional Research Laboratories have designed a ...

Hair Apron is perfect for your salon!

The range which tames, smooths, and strengthens the lengths. Shampoo particularly suitable for long and unruly hair. It cleanses softly and helps t...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

Leave-in Conditioning treatment enriched with hyaluronic acid and with protective, conditioning and anti-static properties.

Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

Protect your customer during a colouring service in the salon or at home with these single-use plastic gowns. It attaches behind the neck and is to...

Discover Selective's Innovative product Now powder volume vol. Ideal to give support and volume to the roots and lengths, the volume powder Now gi...

Formulated with garlic and flax seeds, it deeply purifies the scalp giving softness, silkiness and shine. Suitable for particularly sensitized scal...

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

Discover the alpha keratin spray mask so your clients can enjoy the cosmetic effects of the treatment longer. The alpha keratin leave-in spray mas...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

Complete the NYO coloring line with NYO Cream Oxidants. NYO Cream Oxidizer is a stable, creamy oxidizing emulsion that blends perfectly with color...

THE SPECIFIC LINE FOR A BALANCED SCALP It has a deep detox effect, removing died cells, sebum excess and stress caused by air pollution, which bloc...

Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

Discover the hair makeup remover specially designed to remove oxidation and pigments.It gently removes oxidation and direct colors, totally or par...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...