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    Selective On Care Silver Power Shampoo

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    Thanks to the antioxidant action of violet extract, ONcare Silver Power shampoo gently cleanses, revives and strengthens cold tones, neutralizing u...

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    Selective On Care Smooth Beauty Milk - 250 ml

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    Thanks to the equalizing and reconstituting action of ceramides, the Smooth Beauty Milk smoothes the cuticles and eliminates frizz, taming, nourish...

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    Selective ONcare Color Defense Intro Kit

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    The targeted solution to protect and intensify the brightness and softness, of the treated hair, protecting their natural structure. Selective ONca...

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    Selective ONcare Daily Intro Kit

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    The targeted solution to guarantee every day the right level of hydration and nourishment to your hair. The ONcare Daily treatment uses the combine...

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    Selective ONcare Densi-Fill (Hair Botox) Intro Kit

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    Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

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    Selective ONcare Extra Care Hand Cream

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    Discover the Selective ONcare Extra Care Hand Cream for a complete beauty routine. Thanks to honey and aloe vera, it leaves hand skin soft, hydrate...

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    Selective ONcare Extra Care Intro Kit

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    Try the new multi-functional and versatile solution, for a simple and professional service. ONcare therapy Extra Care ensures extraordinary results...

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    Selective ONcare Scalp Defense Intro Kit

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    The secret of a healthy scalp is the key to beautiful hair. ONcare therapy Scalp Defense has developed a specific solution for each anomaly of the ...

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  • Selective Pearl Sublime Balm

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    Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

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  • Selective Pearl Sublime Light Sensation Spray - 100 ml

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    Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

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  • Selective Pearl Sublime Shampoo

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    Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

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  • Kit resale treatment Powerplex by Selective Professional
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    Selective Powerplex Kit Professional Treatment 1 x 100ml + 2 x 100ml

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    It intensifies the protective power during the technical services, intensifies the protective power allowing to work on particularly damaged and se...

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  • Maintenance hair mask powerplex by Selective Professional

    Selective Powerplex Maintenance Mask 200 ml

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    Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

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  • Maintain shampoo Powerplex by Selective Professional

    Selective Powerplex Maintenance Shampoo 250 ml

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    Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

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  • Spray mask leave-in powerplex by Selective Professional

    Selective Powerplex Spray Mask 150 ml

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    Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

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  • Bond creator powerplex by Selective Professional

    Selective Powerplex Step 1 Bond Creator 500 ml

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    Creates new bonds, protects and strengthens the hair fiber during the coloring, bleaching, perming and straightening processes, preventing breakage...

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  • Bond Fortifier n2 powerplex by Selective Professional

    Selective Powerplex Step 2 Bond fortifier 1000 ml

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    Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...

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  • Selective Professional Risana Instant Restructuring Spray 150ml

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    Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

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  • Selective Professional Risana Restructurizing Shampoo

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    Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

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  • Selective Professional Spray Pen 8ml

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    Hand cleaner and disinfectant in a pen format that is easy and convenient to carry around. When using this product, avoid contact with the eyes. I...

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  • Chelating shampoo treatment Rebuilding by Selective Professional

    Selective Rebuilding Treatment - N.1 Chelating Shampoo - 1000 ml

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    Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

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  • Step 2 treatment Rebuilding by Selective Professional

    Selective Rebuilding Treatment - N.2 Re-Build Treatment - 1000 ml

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    Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

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  • Selective REVERSO Hair Color - 100 ml

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    Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

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  • Selective Reverso Hair Color Chart

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    Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

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