HAIR CARE

A new line of precious treatments to enhance the natural beauty and brightness of blond hair.Pearl, the jewel of the eternal beauty, symbol of eleg...

Discover the Sublime booster specially designed to be combined with the different Sublime ranges. Three solutions to be combined with the Sublime ...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Keratin Spray is an innovative, fast-acting hair ...

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Avocado and jojoba oil This kit includes : - Moisturizing Shampoo 1 L x 1- Moisturizing Conditioner 1 L x 1- Moisturizing Conditioner 275 ml x 2 -...

Discover the Cemani range by Selective Professional. A range designed especially for men. The All Over hair and body shampoo gently cleanses. Its ...

Artistic Flair Balsamo Keratin  The Keratin hair treatment thanks to its formula, restores silkiness and shiness to dull and stressed hair. It give...

Avocado and coconut  This kit includes :  - Disciplining and strengthening shampoo 1 L x 1 - Disciplining and strengthening conditioner 1 L x 1 - D...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Artistic Flair Balsamo Capelli Thanks to its protein-rich formula, this balsam nourishes and protects the hair and gives it back the right degree o...

A delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it a great body. To use: Apply ...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

A innovative range of sublime treatments enriched by hemp, with excellent beneficial and beautifying properties, ideal to restore the correct level...

CURLLOVER nourishes the hair fibre intensely, leaving curls soft and shiny, it reduces frizz effect and defines every type of curl, enhancing the ...

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...