Hair Care

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

Discover the Sublime Pearl range developed for hair in search of shine and to illuminate lighter strands. Enriched with precious pearl extract, ri...

The Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...

Discover Selective Professional's Curl Lover eco-mousse specially designed for curly and wavy hair. Curl Lover eco-mousse gives curls a boost and ...

Thanks to the hydrating and filmogenic action of jojoba oil, the Instant Touch fluid tames, seals and protects the surface of the cuticle, leaving ...

Thanks to the combined action of the keratin and ceramides amino acids, the ONcare Post Treatment mask repairs, conditions and rebalances the hair ...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...

Discover the On Care Reduce shampoo for hair that regresses quickly. Thanks to the normalizing, sebum-regulating and antiseptic action of the acti...

Color Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...

CULT.O allows you to celebrate the art of personalization, with a tailor-made treatment, dedicated to each client. The personalization of the trea...

Coloring shampoo mask. Created to respond to the needs of women who lives in a hurry, Selective Professional Research Laboratories have designed a ...

Discover the alpha keratin anti-humidity spray to control hair even in humid conditions. Its formula enriched with andiroba oil and vegetable kera...

Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...

Ideal to clean hair and oily scalp, even in presence of excessive flaking. High anti-fungal power, adjuvant for healthy hair growth, that results e...

Discover the On Care derma oil lotion developed to protect and purify the scalp. Thanks to the combined action of Arnica Calendula and other preci...

Discover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...

Looking for volume and density? Discover our introductory offer On Care Densi-fill by Selective. ONcare Therapy Refill is the complete line for no...

Discover Selective Professional's Curl Lover Shampoo specially designed for curly and wavy hair. Curl Lover Shampoo gently cleanses and defines al...

Discover the Alpha Keratin Maintenance Shampoo so your clients can enjoy the effects of the treatment for a long time. It cleans, nourishes and co...

Discover the On Care Lenitive shampoo elaborated to soothe the most sensitive scalps. Thanks to the soothing and calming action of sunflower and c...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

SPECIFIC LINE FOR THE DAILY HYDRATION Cleanses while fully respecting the hair fiber, moisturizing the hair and restoring its physiological hydroli...