Selective

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...

For styling that lasts all day, try Selective's Now Fix control fixing spray. Frix Control Spray provides strong hold and allows you to comb and w...

Separates and defines with a clean and flexible hold. Provides elasticity to hair, keeping it soft and malleable.

As a finishing touch or an everyday essential, discover Selective's Light On shine fluid. It eliminates static, giving hair maximum shine and smoo...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

Add movement to hair for a beach-ready style with Selective's Now Ocean touch spray. A styling spray enriched with seawater and trace elements tha...

Discover Selective's Innovative product Now powder volume vol. Ideal to give support and volume to the roots and lengths, the volume powder Now gi...

For all your clients with beautiful curly hair, use Selective's Now Power Circle eco-mousse. An energizing eco-mousse specifically designed to enh...

Fine hair in need of volume? Discover Selective's Now Pump too root spray. A spray specially designed to create volume at the roots. It gives hair...

Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

As a finishing product or to add shine throughout the day, discover Selective's Now Silky Way Shine Fluid. Ideal for achieving a smooth, shiny, hu...

Need to make a blowout last all day? Selective's Now Stay Still Extra Strong Setting Spray is the product for you. Ideal for holding the hairstyle...

An essential step in all styling, choose excellence with Now Up to 230° Heat Protection Spray by Selective. Protecting up to 230°, the Up to 230° ...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Discover Selective's Powerplex bleaching powder with its powerful lightening properties and maximum protection of the hair fiber. Thanks to an inn...

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of ...