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  • Selective Professional Risana Restructurizing Shampoo

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    Discover Risana restructuring shampoo, specially designed for damaged and stressed hair. Risana Restructuring Shampoo, enriched with snail slime, ...

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  • Selective Professional Spray Pen 8ml

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    Hand cleaner and disinfectant in a pen format that is easy and convenient to carry around. When using this product, avoid contact with the eyes. I...

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  • Chelating shampoo treatment Rebuilding by Selective Professional

    Selective Rebuilding Treatment - N.1 Chelating Shampoo - 1000 ml

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    Discover the N*1 purifying chelating shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. T...

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  • Step 2 treatment Rebuilding by Selective Professional

    Selective Rebuilding Treatment - N.2 Re-Build Treatment - 1000 ml

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    Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

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  • Selective REVERSO Hair Color - 100 ml

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    Discover Reverso professional hair color by Selective. Reverso, permanent coloring cream available in 48 shades is enriched with an exclusive blen...

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  • Selective Reverso Hair Color Chart

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    Discover the world of Reverso hair coloring by Selective to let your talent flies! A rich color chart with more than 74 shades!Infinite mixing poss...

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  • Reverso introductory kit from Selective Professional with 30 tubes
    Save 26% Save %

    Selective Reverso Hair Colors Intro Kit 30 tubes

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    Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

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  • Save 32% Save %

    Selective Reverso Hair Colors Intro Kit 74 tubes

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    Do you want to incorporate a range of ammonia-free hair colors to suit even the most sensitive customers? Discover our introductory offer Reverso ...

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  • Save 25% Save %

    Selective REVERSO Peroxides - 1000 ml

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    Discover Reverso Oxy peroxides specifically formulated to ensure the best results in synergy with Reverso Hair Color. REVERSO OXY is an oxidizing ...

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  • Selective Reverso Toners - 100 ml

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    Discover Reverso ammonia free toners by Selective Professional. Reverso toners even out, enhance and revitalize highlights and bleaching treatment...

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  • Selective Reverso Toners Intro Kit

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    Discover our introductory offer dedicated to Reverso toners. A true Boutique 8084 favorite and a true gem of color, Reverso toners even out, enha...

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  • two-component instant restructuring mask Risana by Selective Professional

    Selective Risana Instant Two-Component Restructuring Mask 12+12x15ml

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    Continue the Risana treatment designed specifically for damaged and stressed hair with the two-component instant restructuring mask. The two-compo...

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  • Risana resail kit for damaged hair by Selecitve Professional

    Selective Risana Retail Kit Shampoo 150 ml + Spray 150 ml

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    RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of...

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  • Selective Sublime Hemp Shampoo

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    Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and embellishing properties ideal for restoring the right level of...

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  • Shampoo No Yellow Blonde Hair 275ml by Selective Professional
    Shampoo No Yellow Blonde Hair 1L by Selective Professional

    Shampoo Blonde Hair No Yellow Selective

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    Discover Selective Professional's no yellow blonde hair shampoo formulated for blonde, gray and white hair. No yellow blonde hair shampoo intensel...

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  • Spray anti yellow for blonde hair by Selective professional

    Spray Blonde Hair No Yellow

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    No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

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  • Texture Kit NOW Selective

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    Waxes, gels, spray and fluid to obtain mess up, sculpted or super defined effect. Ideals for all hair type, the NOW NEXT GENERATION line dedicate...

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  • The Pigments Selective 80 ml

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    The exclusive coloring system is transversal and to be used in synergy with other Selective Professional products so as to conceive a new way to ...

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  • Volumizing Kit NOW Selective

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    The line designed to give volume to all type of hair. Products to be applied to damp hair before drying or to be sprayed on dry hair to define yo...

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