All products

Discover Selective's Powerplex bleaching powder with its powerful lightening properties and maximum protection of the hair fiber. Thanks to an inn...

Discover Selective Professional's Curl Lover Shampoo specially designed for curly and wavy hair. Curl Lover Shampoo gently cleanses and defines al...

Discover Selective professional's Now Set up dry shampoo, designed to add volume, texture or to space out shampoos. Ideal for hair that tends to g...

The range which keeps colors protected, bright and vibrant. Cleanses and hydrates the hair fiber. It is recommended to stabilize the cosmetic color...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...

Selective Professional Artistic Flair Pearl Shampoo The light-weight Artistic Flair Pearl Shampoo is suitable for all hair types - ideal for freque...

Nourishing mask enriched with black caviar extracts, for its antioxidant, nourishing and moisturizing properties. The Sublime Caviar Mask by Select...

Discover Selective Professional's Curl Lover Conditioner specially designed for curly and wavy hair. The Curl Lover Conditioner nourishes, structu...

Finish the Risana treatment designed especially for damaged and stressed hair with the leave-in spray. Risana's two-phase leave-in spray offers an...

  Discover the Artistic Flair professional hair care line by Selective Professional. The Artistic Flair Keratin Mask by Selective Professiona...

No-rinse, anti-yellow spray for blonde, bleached and gray hair. Neutralizes unwanted yellow-orange tones and exalts cool highlights. Enriched with...

Deeply nourishing treatment, the Sublime Caviar shampoo by Selective is enriched with black caviar extracts, with high antioxidant, nourishing and ...

Discover the Artistic Flair professional care line by Selective Professional. Artistic Flair shampoo with seaweed is formulated for oily hair. It ...

Discover the super power of avocado to moisturize extremely dry hair. Moisturizing and protective Superfood serum without rinsing. The avocado sho...

The anti yellow treatment line to best enhance the texture of blond, bleached and gray hair. BLOND HAIR NOYELLOW contrasts and neutralizes unwanted...