All products

RISANA the instant restructuring that repairs hair, making it stronger and leaving it looking glossy. It works in just 3-5 minutes on all types of...

Discover the Artistic Flair professional hair care line by Selective Professional. Artistic Flair Keratin Shampoo is formulated for dry to very dry...

Fortifies the new bonds created by powerplex 1 (bond creator) ,ensuring nourishment and hydratation to the hair fiber whilst enhancing the cosmetic...

For styling that lasts all day, try Selective's Now Fix control fixing spray. Frix Control Spray provides strong hold and allows you to comb and w...

Discover the Sublime booster specially designed to be combined with the different Sublime ranges. Three solutions to be combined with the Sublime ...

Instant restructuring serum without rinsing. Enriched with red caviar extract, the Sublime Caviar Serum Drops by Selective restructures, repairs an...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing shampoo ideal for frequent use. Gently clea...

Rebuilding Treatment enriched with hyaluronic acid and amino acids. Re-plumps hair and creates a protective film that maintains correct hydration o...

Discover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Keratin Spray is an innovative, fast-acting hair ...

The SUBLIME TREATMENT line for the summer.TROPICAL SUBLIME ULTIMATE LUXURY TREATMENT the new essence of beauty enriched with macadamia oil and copa...

 The innovative professional treatment that operates in synergy with every technical services, enhancing their cosmetic effects and preventing from...

For all your clients with beautiful curly hair, use Selective's Now Power Circle eco-mousse. An energizing eco-mousse specifically designed to enh...

For all your clients with beautiful curly hair, use Selective's Now Design Curl. An ideal styling fluid to perfectly shape and define natural curl...

Discover the sublime pearl range, designed for hair in search of shine and to illuminate lighter strands. Ideal for all hair types, sublime pearl s...

This kit includes: Selective Cemani Every Day Shampoo - 250 ml Selective Cemani Every Day Conditioner - 200 ml

Discover powerplex spray mask, the innovative professional treatment formulated with a patented innovative molecule of natural origin. The powerpl...

Can be used as a hairspray. Ideal for giving texture, definition and support without weighing down hair. A quick and practical alternative to tradi...