All products

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...

Selective Professional Blúwave Fix Universal Neutralizer Universal Neutralizer for all hair types. Ready to use, Blú FIx completes the perm wave tr...

Selective Professional Hair comb This comb is used to detangle the hair and glide to deep surfaces.

Discover the Artistic Flair professional skin care line by Selective Professional. Artistic Flair Mineralizing Oil is a lotion with nourishing ac...

Artistic Flair Balsamo Keratin  The Keratin hair treatment thanks to its formula, restores silkiness and shiness to dull and stressed hair. It give...

Hand cleaner and disinfectant in a pen format that is easy and convenient to carry around. When using this product, avoid contact with the eyes. I...

Create impeccables look with NOW NEXT GENERATION. Hairspray, spray and fluid to give a glamour touch to all looks.Designed by Selective Professio...

The line designed to give volume to all type of hair. Products to be applied to damp hair before drying or to be sprayed on dry hair to define yo...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing and toning conditioner for men's scalp. Ide...

Discover the Cemani range by Selective Professional. A range designed especially for men. Cemani Anti-Yellowing Shampoo is specially designed for ...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...