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A delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it a great body. To use: Apply ...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

A innovative range of sublime treatments enriched by hemp, with excellent beneficial and beautifying properties, ideal to restore the correct level...

The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...

Ideal for controlled and restylable looks, delivering a natural result. It maintains the natural movement of the hair without stiffening or sticki...

CURLLOVER nourishes the hair fibre intensely, leaving curls soft and shiny, it reduces frizz effect and defines every type of curl, enhancing the ...

Want to try a new high-performing hair color line? We've created the perfect ColorEvo starter kit with all the Selective Professional essentials. ...

Hand cleaner and disinfectant in a pen format that is easy and convenient to carry around. When using this product, avoid contact with the eyes. I...

The line designed to give volume to all type of hair. Products to be applied to damp hair before drying or to be sprayed on dry hair to define yo...

This kit includes: 2 x Caviair Sublime Ultimate Luxury Shampoo resale and salon 1 x Caviar Sublime Ultimate Luxury Cream 1 x Caviair Sublime Ultim...

Do you want to incorporate a range of ammonia-free hair colors to suit even the most sensitive customers? Discover our introductory offer Reverso ...

Selective Professional Hair comb This comb is used to detangle the hair and glide to deep surfaces.

This Selective Cemani Hair Care Intro Kit is perfect to find out all the Cemani products. This kit includes: 2 Cemani Every Day Conditioners 2 Cem...

Discover the Cemani range by Selective Professional. A range designed especially for men. Moisturizing and toning conditioner for men's scalp. Ide...

Discover the Cemani range by Selective Professional. A range designed especially for men. Cemani Anti-Yellowing Shampoo is specially designed for ...

Discover the Cemani range by Selective Professional. A line designed especially for men. Hair that falls out? Want to activate hair growth? Discov...