Selective

Artistic Flair Balsamo Keratin  The Keratin hair treatment thanks to its formula, restores silkiness and shiness to dull and stressed hair. It give...

Discover the powerplex maintenance mask, the innovative professional treatment formulated with an innovative patented molecule of natural origin. ...

Strong Hold Gel, ideal for creating sculpted and long-lasting looks. It provides strength and shine to the hair for a bold style. Easily removed w...

Instant Volumizing Dry Shampoo, ideal for easily refreshing your look without leaving any residue. Like a real shampoo but without the need for wa...

Ideal for all hairstyle types to set or shape strands. Dries quickly without weighing hair down, leaves no residue, and is easily removed with a b...

Light-hold pre-styling cream. Controls frizz without weighing hair down, adds body, maintains hydration, and prevents breakage. Speeds up drying t...

Discover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...

Hemp - Flaxseed Oil This kit includes : - Volumizing Shampoo 1 Liter x 1- Bi-component reconstructive treatment x 1- Volumizing Shampoo 275 ml x 2-...

Discover the N*5 Home conditioner of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially de...

Discover the N*4 Home shampoo of the Hair Rebuilding treatment specially designed for extremely damaged hair lacking in moisture. Specially design...

Artistic Flair Balsamo Capelli Thanks to its protein-rich formula, this balsam nourishes and protects the hair and gives it back the right degree o...

Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...

A delicate shampoo specially designed for damaged and stressed hair. It deeply nourishes the hair fiber and gives it a great body. To use: Apply ...

Selective Professional BLÚWAVE 2 Bleached and dyed hair The formula for bleached or colored hair to be waved. Use in synergy with BLÚWAVE FIX guar...

Selective Professional BLÚWAVE 0 Hair difficult to wave The formula for difficult to wavy hair. Use in synergy with BLÚWAVE FIX guarantees fast, l...

Selective Professional BLÚWAVE  1 Normal & Fine Hair 250ml The formula for normal or fine hair to be waved. Use in synergy with BLÚWAVE FIX gu...

Selective Professional Blúwave Fix Universal Neutralizer Universal Neutralizer for all hair types. Ready to use, Blú FIx completes the perm wave tr...

The must have of NOW NEXT GENERATION for curly, shine and voluminous hair. Two products with an exclusive formula, designed and tested to protect,...

Waxes, gels, spray and fluid to obtain mess up, sculpted or super defined effect. Ideals for all hair type, the NOW NEXT GENERATION line dedicate...

Discover Powerplex maintenance shampoo, the innovative professional treatment formulated with a patented innovative molecule of natural origin. Po...

Need to make your blowout last all day? Try Selective's Now Extreme gel. Ideal for creating unbreakable looks that stand up to the most extreme co...

An innovative fluid with immediate effect, to obtain definition and separation of the locks. Ideal for use on medium-length hair too. Extremely mal...

For even application and perfect dosing, try the graduated α-keratin foamer bottle. Thanks to the doser, Fluid Disciplinante-2 is frothy and smooth...

Discover the tone control alpha keratin additive specifically formulated to work in synergy with the n*2 fluid in the range. alpha keratin's tone c...