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Discover the decolorvit Art bleaching cream specially developed for fragile and colored hair. Its creamy texture guarantees maximum safety in the ...
View full detailsDiscover the innovative mildbond bleaching powder, ammonia and paraben free. Its innovative Fast Formula provides up to 6 levels of bleaching in j...
View full detailsDiscover the Nova 9-tone bleaching powder, specially designed to achieve the highest level of lightening. Nova Lightening Powder, with an exclusiv...
View full detailsBleaching powder plus is formulated to achieve up to 7 levels of lightening with fast, even action. Its exclusive "safe salon formula", with zero ...
View full detailsDiscover Scalp Defense Bleaching Powder, specially designed for more sensitive scalps. Scalp defense bleaching powder is non-volatile, with an exc...
View full detailsSelective Professional Hairbrush It is a brush that smoothes the hair in making it soft, gentle, and flawless.
Want to bring in a new range of ammonia-free hair colors that suit even the most sensitive clients? Discover our Reverso introductory kit from Sel...
View full detailsDiscover our coloration introductory offer to endorse the high-performing ColorEvo coloration range from Selective professional. A true Boutique 8...
View full detailsNew to Selective Haircolor? Use the Selective coloring cart to perform your salon coloring services. This cart is equipped with 6 drawers to store...
View full detailsSelective Professional Hair comb This comb is used to detangle the hair and glide to deep surfaces.
Discover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...
View full detailsDiscover the Sublime Hemp range enriched with hemp oil with excellent beneficial properties ideal for restoring the right level of hydration and nu...
View full detailsDiscover the Sublime Hemp range enriched with hemp oil with excellent beneficial and beautifying properties ideal for restoring the right level of ...
View full detailsONcare Color Block Conditioner rebalances, conditions and protects the color pigments in the hair fiber. Enriched with wasabi root and rice amino a...
View full detailsThe Equalizer ONcare spray conditions and equalizes the hair shaft, optimizing the technical services of hair color, for longer lasting results. It...
View full detailsThanks to the combined action of the keratin and ceramides amino acids, the ONcare Post Treatment mask repairs, conditions and rebalances the hair ...
View full detailsDiscover the On Care color block shampoo developed for colored hair. Ideal for colored hair, it cleans and moisturizes the hair fiber. It is recom...
View full detailsColor Block spray stabilizes, conditions and protects, restoring the physiological pH of the hair. The addition of wasabi root and rice amino acids...
View full detailsDiscover the On Care anti-dandruff lotion designed to rebalance the scalp affected by dandruff. Thanks to the antimicrobial, antimycotic and refre...
View full detailsDiscover the On Care Dandruff shampoo to fight against dandruff. Thanks to the antimicrobial, anti-mycotic and antiseptic action of Piroctone Olam...
View full detailsDiscover On Care Densifill Mousse developed for fine and thinning hair. On Care Densifill Mousse is a volumizing spray treatment ideal for fine or...
View full detailsDiscover the On Care densifill shampoo developed for fine and thinning hair. Ideal for fine or thinning hair that needs to be recharged. It streng...
View full detailsDiscover the On Care densifill treatment developed for fine and thinning hair. The professional On Care densifill treatment offers an instant effe...
View full detailsDiscover the On Care derma oil lotion developed to protect and purify the scalp. Thanks to the combined action of Arnica Calendula and other preci...
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